Why should your marketing and advertising campaign be online?

Canada is one of the most wired countries in the world:

• An estimated 10 million Canadian adults communicate on the Internet each week, according to a ComQuest Research released December 2001.
• According to Neilsen/Net Ratings, there were 14 million people with household access to the Internet in August 2001.

Canadian Internet penetration is growing overall, which means marketers have more opportunities to touch consumers than ever before:

• Canada was second only to Sweden in use of the Internet in a study that measured usage in the past 30 days, with 65% of Swedes and 60% of Canadians going online in 2000. Americans were third with 59%.
• More than half of all Canadian households have at least one occupant who is a regular Internet user, up from 42% last year.
• Forty percent of households have home Internet access, up from 29% in 2000.
• Twenty-eight percent of households have an occupant with Internet access at work, and 20% have an occupant with school access.

Canadian advertisers continue to take their advertising efforts online:

• English online advertising revenue doubled in 2000, up to $110 million for $55.5 million in 1999.